Explainer videos are gaining popularity as more and more consumers gravitate towards visual content. Businesses are spending a significant amount of their time and resources on explainer video production. However, not all of them are as impactful as others. Why is that?
We need to understand that creating an exciting and engaging explainer video is not enough to draw audiences’ attention towards a company. Just like any other content, you must promote the video so it yields the desired result.
Thus, it is essential to plan and strategize a marketing campaign to promote it. Here we will look at some of the standard techniques to promote your company’s explainer video and attract more audiences.
Marketing techniques for promoting explainer videos
Let’s roll….
Utilize social media
Source: smartinsights
It is needless to say how social media is infectious and is in vogue for most of the world’s population. You are most likely to find a consumer base for your product or service on popular social media platforms, including Instagram, Facebook, Twitter, etc. But what can you do to stand out from the crowd?
The trick is to be consistent. Do not put out the explainer video on a platform if you are not active on the same. Give your audience an opportunity and a reason to connect with you. Talk about the launch of the video and spread the word.
While posting on social media, sound human, and express your emotions. Share your experience while creating the video. This gives it a context, and the audiences are more interested to see what comes next.
Publish them on the homepage
Your homepage is where all the audiences land; that is why it is called a landing page. When website visitors enter your home page, they would likely want to know more about your company. What better way to address their queries but with an explainer video?
By posting the explainer video on your landing page, you ensure that the audience does not miss out on the facts that matter the most to your company. Although there are some more particularities, you should keep in mind while uploading the video content.
Visitors do not always scroll down the entire page. Therefore, place the content where it is bound to grab attention. You can hire professionals from explainer video production companies who better understand the UI and know how to entice the audiences to click on the video.
Include Email marketing
Email marketing is a neat way to reach out to prospects and leads. Individuals only share their Email with companies and subscribe to their newsletter when their products or services are somehow relevant or useful to them. Thus, you have prospects and leads right at your disposal, and they have agreed to receive your marketing emails.
By employing email marketing, you are focusing on the target audience. When you share your explainer videos through Email, it reaches the updated contacts who are most likely to click on the video. It would be a smart move to perpetually expand your Email list and promote your content using it.
People who have already shared their Email or subscribed to your newsletter are the closest to conversion, and you should never take it lightly.
Run paid advertisements
Organic followers are undoubtedly the most valuable ones, but at the same time, they are time-consuming and hard to generate. With everything else getting automated, paid advertisements can be considered a fruitful method of promoting your content.
Paid advertisements are fast. Not only that, they can be targeted to specific niches. By applying filters and adding demographics, you can narrow your viewers or audience to those interested in your product or company. This practice increases the effectiveness of your promotion.
The power of paid ads resides in their KPIs. The most commonly used KPIs include Google Ads and Facebook Ads. However, you can also consider using Reddit Ads, Twitter ads, and the less common but effective ones, Stumble Upon and Outbrain.
Source: hootsuite
Hire Influencers
When a famous face, a celebrity promotes a product, it creates hype among the customers. It also builds trust in them. Influence marketing is quite similar to this.
When we hire an influencer or a famous blogger to talk about our product, we reach out to their audience and give the audience a familiar face that represents our company. It no longer remains a random brand. The chances of audiences acting on their call are higher.
Statistics from Mediakix reveal that 89% of marketers have said that ROI from influence marketing is at par or more than other marketing channels. Hence, hiring influencers to promote your explainer video can prove highly useful, and you should try it. Find the influences in your niche and sign them up for promotions.
Connect to communities
Source: globalwebindex
Online communities are tight groups of people with the same taste, interest, and orientation. Using online communities to promote your video is another smart way to narrow down your audience. These groups are rich sources of leads and prospects.
Therefore, the smart thing to do is create a community in your niche where you can share the explainer video. Since you are in charge of the city, you have the upper hand in drawing the audience’s attention to your video.
You can also add other communities in the same niche and share the video content there.
Be creative
As mentioned before, these are the standard and common techniques used to promote explainer videos and other content. When it comes to digital marketing, you should never shy away from being innovative and quirky. In many cases, the rare techniques yield the best results.
Brainstorm with your team to discover as many ideas as you can. They may sound absurd, but weird and crazy seems to work with digital channels. The key is to experiment with concepts and ideas until you come up with something that sticks.
Marketing is a numerical game; there is no right or wrong, but there is a chance that you must take to see if it works. If you are lucky, you might even be blessed with the golden opportunity of going “viral.”
Prefer reading: Top 8 Video Conference Apps for Business.
Reach out
Promoting your explainer video is all about reaching out to the right people. Once you have ensured that, you are successful in circulating your explainer video and increasing your chances of conversion significantly.
The digital platform is continually evolving. To keep up with it, you have to be consistent and upto date. Always address your audience and give them something they can enjoy. Most importantly, never stop experimenting.
