The term ‘social media style guide’ is a fairly new one and can be quite confusing for many. On the contrary, the term of social media marketing is a more known one and people have a fair idea about this terminology. Those who are already confused with the former term could think that it is but a part of the latter. Most social media companies in India say that this as a concept is not completely wrong though it is not 100% right as well.
The Difference – Social media marketing is the gimmick or the technique of marketing and branding the company and its products and services. Under this section the aspects of the information of the company that is going to be revealed to the masses that attracts the most. In addition to this, it is also important that in what sequence or chronology all this information will be revealed. This is so much different from the element of social media style.
When talking of social media style it indicates at the basic tone and the feel of the brand as it comes across the various platforms of social media. There are so many social media platforms in the current times; it is elementary that every brand that is making use of these platforms must have a singular and a solid image that will be revealed across all these social media platforms.
Importance Of Social Media Style Guide – Most of the companies will agree to the fact that social media style guide is really important for all the different commercial companies of the nation. This is one of the elemental aspects that help a company to attain a character and an image in front of the millions of probable buyers in the market. Social media style helps to discern the essence of the brand that helps to attract customers and make the brand popularly accepted amongst the masses. If there is no parity between the posts and the advertisements o a brand between the different social media platforms then this could really confuse the buyers and the brand could get lost easily in the heap of market competition.
This is one of the main reasons why the different social media agencies are paying a very close attention to these aspects. It is all the more important and also difficult to attain since the aspects of social media style are subtle aspects and is not very well pronounced and discerned in its own right. It is very easy to mess things up and get the entire picture wrong. Hence a very cautious approach is required for this task and proper prior planning happens to be elemental.
There are some aspects that are important to set the guise of social media style. These are the guides by which the social media experts happen to be playing really solemnly.
Color tone – The colors and the tonal quality of the pictures are very important at the time of establishing the social media styles. The colors that are to be used in the logos must be clearly outlined so that there is no confusion in the very image of the company. Additionally,you must be clear that all your colors and images will exhibit a certain character, which is very important. Hence please choose the colors and the tones with a clear idea about the exact nature and the personality of the brand.
Voice Tone – You must have a singular voice tonal quality as well. All your posts must have a similar tonal quality in terms of the statements and the voice that it attains. It could be anything from helpful, fixedly, sarcastic or even formal. However, try to maintain parity between all these voice tones in the different posts of the same brand all across the different social media platforms.
Interactive – One of the major goals that are being aimed by most of the social media companies India is to provide an interactive tone to their posts and updates across the different social media platforms. This is how they can interact with their clients directly, getting their ideas and opinions. This can give them a distinct advantage over their enemies and other competitors in the market.
Grammar – This is a point that goes without saying. However here only being correct and right is not important! It is desirable that your brand must coin some terminologies of its own. This can help the brand to connect better with their customers.
Visuals are one of the most important aspects when one talks about social media styling. This will include a selection of the right nature and numbers of photographs and using the right style of formatting and hashtags. These are the elements that are also dealt with importance by the reputed social media companies.
