According to a study, the year 2020 will see a grown interest in video content. For this, YouTube is the best platform ever owing to its popularity and huge viewership. So, if you have a YouTube channel you need to frame a unique strategy to succeed. But, due to the tough competition prevailing everywhere, you need to strengthen your strategy to a large extent.
Here in this article, we will go through some of the best YouTube marketing strategies. Let’s have a look.
1. Let your Youtube brand channel speak everything about your offerings– The YouTube channel should be your storyteller. Your channel icon and channel description should be a crystal clear picture of your business offerings. This should entail the benefits viewers might have when they connect with you so that the prospects turn into customers.
2. Let your channel be interactive- The best way to market and engage the viewers is to talk to them. Encourage them to post reviews, conduct webinars, interview eminent personalities, recommendations from existing customers, go for feedback, encourage them to ask questions, post informative videos such as tutorials, etc. This encourages the participation of the audience in the activities of the channel. Make sure you respond to the queries, feedback, comments, etc.
3. Add videos regularly- People want new every time they visit the channel. Otherwise, chances of a switch increase manifold. So, add new, interesting and engaging videos regularly and frequently. This creates an urge to visit the channel regularly.
4. Research – Find out what your viewers like to watch. Shoot videos accordingly and improve the number of viewers.
5. Connect one video to another one- Link one video to another. This engages them more and you can market your products and services in a queue.
6. Divide videos into different playlists- Creating different playlists, for example, webinars, major highlights, etc. will help you segregate videos for different preferences. This makes the channel easily accessible and the popularity thereby increases.
7. Calls to action- Link your YouTube channel to your website. Your website is where every bit of information is present. This markets your products or services at one platform.
8. Add transcript- Transcripts are captions added to a video. This lets the viewers have access to a video in volume mute mode also. For example, moms with young kids majorly look for videos with captions. Moreover, deaf people can also watch videos with closed captions.
9. SEO- Search Engine Optimization is essential to improve the number of viewers. You can also go for SEO optimised transcripts. This improves ranking too. The titles of the videos should also be SEO optimised. There are certain tools available online for search engine optimization.
10. YouTube stories count to be an excellent strategy- Now YouTube has a feature wherein you can add stories which expire within seven days. This feature is given to those with 10,000 subscribers. With this feature, you can make videos in a few seconds, add filters, stickers, music, links to your website and whatnot. This aids in enhancing connectivity.
11. Each video should have strong titles optimised for voice search- SEO should be done for the titles of YouTube videos. Keep it simple and short, so that anybody can search for videos easily.
12.YouTube ads- Advertisement has been one of the best ways to market your product or services. YouTube has 6 different types of ads, namely, six seconds bumper ad, true view in-stream ads which can be skipped, sponsored cards, overlay ads, display ads, trueview discovery ads. Invest in YouTube ads and see the difference yourself.
13. Influencer marketing- This strategy has counted up to be one of the best marketing strategies in the present era of technological advancement. This helps you increase your reach to a larger audience. Moreover, it leads to diversification of content on your YouTube channel. On the whole influencer marketing adds up to increase your engagement with the audience.
14. Know everything about your target audience- Now, this is the key to success. Know your target audience, so that you reach the right users of your product or services. Go for target audience segmentation on the basis of age, gender, location and other demographic factors. This lets you frame the right content for the right audience.
15. Keep a record of the performance of your YouTube channel- This marketing strategy is inevitable to any YouTube channel. Track the performance of your channel. Certain analytics tools let you keep track of the performance of your YouTube channel. With these tools, you can identify the best performing videos, watch-time retention, etc. This, in turn, let’s you frame the best strategy for further growth.
16. Link YouTube videos to other social media platforms- The YouTube channel should have icons of your social media pages, which, in turn, are linked to their respective pages.
17. Cross-promotion- Promote your videos on other social media platforms. This way you can market your products and services to a larger audience.
18. Watch your competitors- This is one of the integral strategies for YouTube channels. Keep a close watch on your competitors activities and frame a strategy which makes you unique.
19. Other tips- Apart from the above-discussed strategies, there are some other tips which can help you market your channel effectively.
. The size of the thumbnail should be set at 1280×720 px or 16:9.
. The thumbnail should have the screenshot of the most fascinating part of your video.
. Relate to the viewers by framing a title in question format.
. Use the KISS technique… Oh, yea… it is Keep It Simple and Short.
. Hope these strategies help you run a successful and popular channel on Youtube.
Conclusion
As the year 2020 will see improvements in technology, which in turn would make YouTube a stronger platform to spread the word. A good marketing strategy for YouTube in 2020 would require the channel owners to deploy the resources I.e. the tools available to them in an effective manner. These should be deployed in a manner to increase viewer engagement and call to action.
