Pinterest has always been the go-to website of many internet users when looking for design inspirations, mainly because of its highly visual content and vast photo-sharing network. The huge platform is also now the third-largest social network in the U.S. alone.
Similar to other social media websites, Pinterest has also been an excellent platform for many online marketers in increasing brand awareness as well as driving traffic, leads, and sales. If you are interested in knowing effective ways to monetize Pinterest traffic, below are some of the best techniques you can apply.
- Configure rich pin data
One of the best ways to convert traffic into leads or sales is by making sure that you make everything convenient and approachable for your target audience/consumers. Using rich pins is relatively new yet proven to be an effective strategy to make this happen.
Unlike the traditional pins, rich pins allow you to add more specific details to your pins. Depending on the type of rich pins, you can insert information such as the price, availability, product description, etc. That way, potential customers can simply browse through your pins for the information that they need, thus increasing your chances of generating more sales.
- Use Buyable Pins
There are many factors as to why potential customers do not actually proceed with the purchase of a product or service from a particular site, and one of these is the tedious work of being redirected from one site or landing page to another.
Using buyable pins will enable your customers to make a purchase without having to leave Pinterest directly. In a nutshell, Buyable Pins are marked in blue with a blue button that says “Buy It.” Clicking this will instantly bring the customer to the checkout page, so the process is quicker and easier.
- Offer discounts and promotions
If there is one strategy that almost never fails to drive traffic and sales, it is the discount and sale promotion. This tactic easily catches the visitor’s attention as customers love great deals (well, who doesn’t?). For example, you could offer free shipping when they make a minimum purchase; you can give them a discount code that they can use on their 1st purchase, or you can make them pin your products in exchange for a freebie.
Make sure to maximize your audience reach by getting your coupons pinned on notable coupon boards.
- Creating targeted pin ad campaigns
Pinterest has over 320 million active users worldwide, and reaching a good portion of this for monetization purposes requires a good marketing strategy. Creating targeted pin ad campaigns is one of the most efficient ways to do so. Interestingly, more than half of Pinterest’s community has reported having made a purchase after coming across a paid ad campaign.
Similar to other paid advertising platforms (such as Facebook Ads, Instagram Ads, Ads-Supply, and others), Pinterest offers several types of ad campaigns which are as follows:
- Promoted pins
- Buyable pins
- Promoted carousels
- Promoted app pins
- Story pins
- One-tap pins
- Promoted video pins
Remember, no ad campaign is better than the other, as it will depend on your business’ goals and objectives. Familiarizing yourself with the different attributes of these ad campaign types and knowing your targeted audience and their needs will help you create the best strategy to monetize your Pinterest traffic.
