Marketing experts love to predict the future of different communication channels. Email marketing is certainly one of them. In the last decade, email marketing has gone through many ups and downs. At some point, some experts deemed email marketing dead. What happened was quite opposite to what they believed. Advanced digital tools have shown how email marketing can help businesses acquire more customers with ease and speed.
Email marketing has turned out to be a key part of every business that wants to engage existing and potential clients in a time and cost-efficient way. However, some of the email marketing practices have gone obsolete. However, in this post, we’ll talk about the future of email marketing and how emerging technologies are going to reshape the way businesses use it. Here are 4 predictions for 2025:
1. Increased influence of AI and machine learning
Email marketing doesn’t sound right if we take automation and AI out of the equation. As a business, your audience is a set of smart people who don’t like to relieve robotic messages. That’s where artificial intelligence and machine learning make things easier for email marketers. AI-based email marketing platforms make it possible for you to send tailored messages to your audience based on data. By 2025, these technologies will further help companies design highly targeted email marketing campaigns without spending too much money and time.
Forrester Research has estimated that businesses who use the newest AI tech to drive e-mail marketing will grow $1.2 trillion annually from those who don’t. Simply put, AI will continue taking on more of a role. So, keep looking for opportunities to have the AI help you build better marketing campaigns.
2. Better data and personalization
Statista reveals that there will be more than 4.3 global email users by 2023. The increasing number of email users is a clear indication that businesses will invest heavily in email marketing in the future. Since email users take promotional marketing emails as spam, email marketing campaigns need to be more personalized and data-driven. If we talk about 2025 and beyond, traditional email marketing tactics will no longer work. So, you have to uncover the potential of hyper-targeted emails.
The objective here is to make your audience like your content so they don’t mark you as spam. Moreover, triggered-based campaigns are the best way to send the right message to the right people and at the right time. A real-world example where triggered email campaigns truly make a difference is the insurance industry. Each individual broker may have hundreds of home or vehicle insurance policyholders that need to be kept up-to-speed with renewals, quotes or claims.. Brokers rely on communication to boost policy sales and increase customer retention, and platforms such as PathwayPort can help them save time by automating manual tasks, allowing them to focus on growing their book of business instead.
3. Interactive content
Interactive content encourages people to engage with
Businesses have already started getting creative with their email content. GIFs and other clickable experiences are great ways to add personality to your content and make things fun for your audience. The likelihood of people buying your products increases when you show some personality and make your content more enjoyable.
Martech Advisor suggests that “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.”
In 2025 or beyond, interactivity will become a key component of business email marketing campaigns. However, you should start producing interactive content to beat the noise.
4. Responsive email design
People spend a lot of their time on mobile devices doing everything from shopping and entertainment to work. What if your email design doesn’t perform well on mobile devices? You will lose customers to your competitors. Therefore, start designing responsive email campaigns. There are over 29 million mobile internet users in Canada alone. While this number is likely to increase by 2025, businesses have to focus on building mobile-friendly email marketing campaigns.
Final Thoughts
When everything else feels like an outdated marketing technique, email marketing stood the test of time. We see no signs of email marketing slowing down. Therefore, embrace it and make it a vital part of your
By 2023, there will be approximately 4.3 billion email users worldwide, according to Statista. So, get yourself ready for building insanely personalized, fully automated, and data-driven email campaigns to serve both your existing and prospective customers.
